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Jayson Hanson, a renowned, high-end, custom jeweler, opened a storefront to sell commercial jewelry. His target demographic was set toward a younger crowd with a craving for good fashion. He came to us with the name Stoned Jewelry and asked us to create a look that matched the audience he was going for. A creative name needs an equally creative brand. So we set out to make a look that could dance in the world of casual fashion as well as more high-end appeal. In the end we came up with a logo that has reach and depth, yet still holds onto a younger spirit.