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Further was built on the idea that people don’t mind giving as long as they know where their money is actually going. Having a website, mobile site, and app, Further could send push notifications or emails directly to it’s users informing them of charities that matched each user’s particular interests. Each person could then decide whether or not to allocate some of their Further account to that charity, or hold onto it for another one. Our designs needed to be simple enough that they were barely noticed so the charities got the exposure. A simple yet beautiful brand, site, and app were designed to showcase the heart of each charity.